12 minutes

20 Coaching Niches (Marilyn Atkinson)

This guide was created for those thinking about coaching careers to provide an insight into the diversity of coaching niches that exist.

This list is not intended to be complete and is not exhaustive. There are many smaller niches other than those listed or a combination of the two.

If you have decided that a career as a professional coach is for you, we recommend identifying a niche for yourself in which you have personal or professional experience, and for which you have a heart.

Ericksonian International Coaching University can support every step of your coaching journey. If you have questions regarding specific coaching niches, even if not listed in this list, please contact us by email, and we will be happy to help you and answer your questions.


Life coaching is a set of proven tools that are applicable in various situations and help people in all areas of life. It can be aimed at developing people, relationships, spirituality, health and professional success.

What makes a person happy, healthy and successful?

Each person's response is unique. Each of us has different values ​​and beliefs about what we want to achieve, how we will do it, and what we generally think about success.

As a life coach, you will work with clients in regular coaching sessions. These can be face-to-face (face-to-face) meetings, by phone or skype. During the initial meetings, you will prioritize strategies for success and gain an understanding of your clients' temperaments, needs and communication style. You will contribute to your client's success by helping them define their vision, prioritize, and develop an action plan.


Typical clients
Success coaching clients often seek help because they feel unfulfilled and are trying to find personal success or happiness.

What's going on / what are we talking about?
Success is a different concept for every person. The job of a success coach is to help the client determine what is truly important to him. This typically includes going beyond measurable monetary wealth and possessions to achieve happiness and success in the more human aspects of life. You will assist the client in setting short and long term goals that are consistent with their clarified understanding of success.

With your help, the client will learn:

Build your confidence to take on any challenge.
Enhance self-esteem.
Find a common language with other people.
Identify your talents and abilities.
Relying on his strengths, achieve everything he wants.
Define your short and long term goals.
Create an action plan to achieve your goals.
Encourage and motivate yourself.
Build your own supporting system (environment).
Overcome negative thinking (mentality) and tune in to the wave of success.

Typical clients
The clients of this coaching are people who are recovering from various forms of addiction such as drugs, alcohol, sex and gambling. Addiction can affect people from different walks of life, so the clientele of recovery coaching varies greatly.

What's going on / what are we talking about?
The recovery coach plays a slightly different role from the addiction counselor. The recovery coach is focused on the individual's life after the initial detoxification procedure. This may include helping the client to set personal and professional goals in a moment of sanity (sobering up). The client's recovery path from addiction is long and full of day-to-day work that includes dealing with stress, managing time, and being able to stick to a goal. The role of a recovery coach is to remind clients why they have chosen to embark on a journey of change and give them the tools they need to succeed in their new life.

These tools include:

Time management and goal setting.
Reduced stress levels.
Anger management.
Improved communication.
Career solutions.
Job search process.
Increased income.
Increased self-esteem and confidence.
Adopting a healthy lifestyle.
Balance between work and personal life.
Expanding the circle of communication.